Singapore Tourism Receipts Hit All Time High Of $18.8 Billion
There were 11.6 million international visitors to Singapore last year, a 20 per cent increase from 2009.
As a result, tourism receipts hit an all-time high of $18.8 billion, a 49 per cent increase from 2009.
Shopping, sightseeing and entertainment, and accommodation made up 61 per cent of the tourism receipts, with 14 out of the top 15 markets posting growth in 2010.
Tourism receipts from January to December 2010 were estimated at S$18.8 billion, exceeding the year’s forecast range of S$17.5 – S$18.5 billion.
Shopping, Sightseeing & Entertainment and Accommodation made up 61% of tourism receipts.
International visitor arrivals to Singapore reached 11.6 million last year, falling within the forecast of 11.5 – 12.5 million for the year. Among the top 15 markets, 14 of them posted growth in 2010.
Gazetted hotel revenue was estimated at S$1.9 billion in 2010, up by 21.8% against 2009. All hotel tiers posted growth in AOR, ARR and RevPAR.
TOURISM RECEIPTS (PRELIMINARY ESTIMATES)
Tourism receipts were estimated to reach S$18.8 billion from January to December 2010
Cumulative tourism receipts for January to December 2010 were estimated to reach S$18.8 billion, exceeding the year’s forecast range of S$17.5 – 18.5 billion. All components of tourism receipts grew by double-digit in 2010. Shopping, Sightseeing & Entertainment and Accommodation made up 61% of tourism receipts.
The high growth of 49% in tourism receipts is attributed to higher per capita spending and strong international visitor arrivals due to positive economic sentiment, and the opening of two IRs in 2010.
INTERNATIONAL VISITOR ARRIVALS
International visitor arrivals to Singapore hit 11.6 million in 2010 International visitor arrivals to Singapore reached 11.6 million in 2010, registering a year-on-year increase of 20%.
Visitor days1 were estimated at 45.6 million days, a year-on-year increase of 17% in comparison with January to December 2009.
COUNTRY PERFORMANCE
Indonesia, P R China, Malaysia, Australia, and India were Singapore’s top five international visitor-generating markets.
From January to December 2010, Indonesia (2,305,000), P R China (1,171,000), Malaysia (1,037,000), Australia (880,000) and India (829,000) were Singapore’s top five international visitor-generating markets.
These five markets accounted for 53% of total international visitor arrivals for 2010.
In 2010, Malaysia (+36%), Thailand (+35%), South Korea (+33%), Hong Kong SAR (+32%), and Indonesia (+32%) registered the highest growth rates amongst the top 15 markets.
GAZETTED HOTEL INDUSTRY PERFORMANCE
Gazetted hotel room revenue was estimated at S$1.9 billion, an increase of 21.8% over 2009
The overall average occupancy rate (AOR) from January to December 2010 was 86%, an increase of 9.8 percentage points compared to the same period a year ago.
The AOR for all tiers was also higher compared to the same period last year, with the Economy tier posting the largest increase of 15.6 percentage points.
Overall average room rate (ARR) reached S$212, an increase of 12.2%. The Mid- Tier hotels registered the highest growth (+18.6%) compared to other tiers.
As a result of both increasing AOR and ARR, overall revenue per available room (RevPar) increased by 26.6% to register S$182 in January to December 2010. All hotel tiers registered double digit growth versus a year ago, and Economy tier outperformed the rest (+39.4%).
Overall room revenue reached S$1.9 billion, an increase of 21.8% in January to December 2010, compared to the same period in 2009. Across all hotel tiers, room revenue of the Mid-tier hotels showed the highest growth (+49.1%) in 2010.
Notes:
The hotel tiering system is a reference system developed by the Singapore Tourism Board (STB) to categorise the different hotels in Singapore into tiers based on a combination of factors that include average room rates, location and product
characteristics.
Figures for the hotel industry are preliminary estimates, based on returns as at 13 Jan 2011.
The current hotel tiers published are based on the hotels’ performance in 2010. The response rate across the tiers may vary.
Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings
Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in
prime or distinctive locations
Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately
outlying areas
Economy - Includes hotels in the budget segment and are generally located in outlying
Topics: 2009, 2011, ASEAN, Asia, Australia, business, China, communications, computers, economic development, economic growth, Economy, employment, entertainment, Governance, government, ICT, IDA, India, infocomm, Infocomm Development Authority of Singapore, infocomm industry, innovation, International visitor arrivals, internet, investment, jobs, Malaysia, management, monitor, news, NUS, online, Pacific, private sector, Public Sector, receipts, shopping, sightseeing, Singapore, tourism, training
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