Singapore Experience Awards Back For It’s Second Year
Call for nominations commencing 1 June 2010.
This prestigious annual event by the Singapore Tourism Board (STB) recognises individuals and organisations for their outstanding contribution towards enhancing Singapore’s competitiveness as a tourism destination.
Its award categories encompass a wide cross-section of the tourism sector including Hospitality, Retail, Dining, Entertainment, Attractions, Business Travel and MICE, Education and Healthcare. This gala event is scheduled for the last quarter of the year.
“The Singapore Experience Awards received more than 24,000 unique nominations in 2009. This strong show of support is a clear signal that both the public and industry appreciate the value of a holistic customer experience. We want the Awards to encourage a continuous drive towards improvement and innovation, and look forward to receiving quality nominations demonstrating this integrated approach,” said Ms Neeta Lachmandas, STB’s Executive Director of Capability Development.
MICE stands for Meetings, Incentive Travel, Conventions and Exhibitions.
Increasing recognition for Healthcare and Education industry
There are 31 awards this year, including three new awards under the Experience category: Best Education Experience, Best Enrichment Experience and Best Healthcare Experience. The inclusion of these new categories is consistent with STB’s efforts to position the Singapore Experience Awards as the single platform to recognise the best experience providers within the tourism sector, including those in the education and healthcare industries.
The Singapore Experience Awards span six categories – Events, Experience, Marketing and Media, Customer Service, Special Recognition and Outstanding Contribution. Nominations for all awards should reflect how individuals and organisations have developed an all-encompassing experience for their customers, which goes beyond product offerings to quality service delivery such as providing the necessary touch points and enabling a seamless and pleasant experience.
Award recipients are adjudged the best in their respective fields, becoming key role models and providing strong motivation in the push to product and service excellence in Singapore’s tourism industry.
Nominations begin on 1 June
Nominations for the Singapore Experience Awards begin on 1 June 2010 for the entire month and will close on 30 June 2010. The qualifying period for all entries is from 1 January 2009 to 31 December 2009.
Nominations can be submitted online at www.singaporeexperience.com, where more information about the awards and eligibility criteria are available. Nomination forms for the Customer Service category are also available at major attractions, food & beverage outlets, hotels, retail outlets, Singapore Visitors Centres[2], and STB’s premises located at Tourism Court. A panel of local and international judges will assess all eligible nominations.
Please refer to Annex A for the full list of Singapore Experience Awards 2010, nomination processes and eligibility criteria. This information is also available at www.singaporeexperience.com.
A list of the Singapore Visitors Centres is available at http://www.yoursingapore.com/content/traveller/en/plan-your-trip/travel-essentials/singapore-visitors-centres.html
About the Singapore Experience Awards
Aiming to be the most prestigious awards platform in Singapore’s tourism industry, Singapore Experience Award recipients – individuals and organisations from sectors encompassing hospitality, retail, dining, entertainment, attractions, business travel and MICE, education and healthcare – are judged to be the best in delivering a holistic customer experience – one that packages quality product and service delivery to create a distinctive and compelling experience.
For more information, visit www.singaporeexperience.com.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.
For more information, please visit http://www.stb.gov.sg/.
Topics: Asia, attractions, brand, business, business travel, conventions, dining, economic development, economic growth, Economy, education, entertainment, exhibitions, Governance, government, health care, Health Care, hospitality, Incentive Travel, innovation, marketing, meetings, MICE, moniter, monitor, news, nominations, Pacific, retail, Singapore, Singapore Experience Awards, Singapore Tourism Board, Singapore Visitors Centres, society, STB, tourism, travel, YourSingapore
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