Austalian government launches website to educate real estate industry on SPAM compliance
In November 2008, the Australian Communications and Media Authority (the ACMA) commenced an education campaign aimed at raising the real estate industry’s awareness of, and compliance with, the Spam Act 2003 (Spam Act) and the Do Not Call Register Act 2006 (DNCR Act).
The ACMA initiated the education campaign in response to the increasing number of consumer complaints about telephone, SMS, and email marketing by real estate agents.
It has become apparent during this campaign that many real estate agents are unaware that much of their marketing activity may be subject to the provisions of either or both Acts.
To address this lack of awareness, the ACMA has created a web page within the Do Not Call Register website which features information specific to the real estate industry. This page aims to increase awareness and understanding of the Spam and Do Not Call legislation, and its application in the context of the real estate industry.
This information includes a Power Point presentation (ppt, 450kb) about the DNCR Act and the Spam Act, which has been designed to enable staff at real estate agencies to present training in-house. It is anticipated that this presentation, and other relevant information contained on this page, will assist in reducing complaints received by the ACMA about the marketing activity of real estate agents.
The ACMA will continue to monitor complaints against members of the real estate industry. Any complaints received about individual businesses may be subject to a full investigation, and the imposition of penalties as appropriate, including pecuniary penalties.
If you have an enquiry about any telemarketing matters relating to the real estate industry, please direct them to DNCInvestigations@acma.gov.au.
If you have an enquiry about any spam matters please call 1300 855 180, or send an enquiry.
Topics: ACMA, Australia, business, Do Not Call Register, Economy, education, Governance, real estate, SMS, SPAM, website
Print This Article in Plain Text
|
|
Latest Headlines
- Osama Bin Laden Dead?
- Florida To Share $1 Billion For Gulf Coast Restoration Efforts
- Texas Prays For Rain During Extreme Drought Conditions
- Governor Christie Takes Action To Reduce Diesel Emissions, Improve Air Quality
- Governor McDonnell Outlines Draft Transportation Improvement Program
- Alaska Energy Bill Passes Legislature
- Illinois State Building Receives ENERGY STAR Award
- Homeland Security Begins Using National Terrorism Advisory System
- U.S. Outlines New Health Insurance Options For Graduating College Students
- Electrolux Expands In North Carolina, To Create 200 Jobs In Charlotte
- Virginia Storm Victims To Receive Tax Extension
- U.S. Expands Broadband Investment For Rural Areas To Accelerate Job Creation
- U.S. To Invest $130 Million For Advanced Energy Research
- Michigan Passes “I’m Sorry” Bill
- Kentucky Sells Two State Aircraft To Save Taxpayer Dollars
